Stena Line in Kiel (@ Pixabay)

Sten A. Olsson, the founder of Stena Line, opened a shipping service from his hometown Göteborg to Skagen in Denmark in 1962, laying the foundations for what would become one of the most iconic brands in Sweden: Stena. His first ferry route was soon named Stenalinjen and then internationalised to Stena Line. Olsson started his venture into shipping when he needed a means to transport metal scrap, but soon he also entered the passenger ferry sector, after having realized how inefficient it then was. Stena Line today is a global leader in ferry shipping, transporting 6 millions passengers and several millions of freight units per year on 38 ships operating 18 routes in a Europan wide network spanning from Ireland in the West to Latvia in the East. After establishing routes to Skagen and later Fredrikshavn, Stena Line opened a direct way from West Sweden to the European continent in 1967 with its route to Kiel, Germany. Through strategic purchases and acquisitions, Stena Line in the 80s and 90s established its first connections from the Netherlands to the UK and further from there to Ireland, which led to its dominance of the Irish Sea trade of today, and after the iron curtain fell, the new route Karlskrona-Gdynia in 1995 laid the foundation for expansion in Eastern Europe. Stena Line today is characterised by efficient, high-frequent, freight-heavy and guest-friendly ferry transport services, the result of a constant transition process that leads to the next big challenge for Stena Line (and the entire transport sector): the green transition. Projects like the methanol ferry on Kiel-Göteborg, the E-Flexer ferries, and ambitious electrification projects will put the Stena Line motto ‘Connecting Europe for a Sustainable Future’ into reality. Read more on