Joel Willans, author of the Very Finnish Problems books, learns how the polluting textile industry is facing much-needed renewal thanks to Finnish innovation. Emmi Berlin from Jyväskylä based wood pulp fiber/textile startup Spinnova brings us unsettling details on the dead ends of fast fashion, while providing an alternative that just might keep us clothed for decades to come. Co-host Joe Konderla points out teachable moments in a UK program which caused the scrapping of perfectly usable Ford Escorts.
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