‘Scandinavian MIND’ is a magazine and a platform covering the intersection of lifestyle and technology. We believe that convergence of different fields is the way forward for technology, fashion, design, mobility, entertainment, gaming, and other industries. With: Konrad Olsson, Editor-in-Chief & Co-Founder.
We take you behind the scenes of H&M with two key figures shaping the fashion giant’s future: Jörgen Andersson, Creative Director, and Linn af Klint Kansmark, Head of Circular Business Models. In this exclusive interview, we explore Jörgen’s career at H&M, his learnings from working outside of the company, and why he decided to
return to the brand two years ago
We also talk about:
• The recent relaunch of the H&M brand and how they aim to stay relevant in today’s fashion landscape.
• The rise of secondhand as a core business initiative, including the 20th-anniversary release of pre-loved designer collaborations
• The need for data in the fashion ecosystem, their take on upcoming EU regulations and how to tackle them
Host: Konrad Olsson, Editor-in-chief and Founder of Scandinavian MIND
Listen to the podcast
