In a country where winter sports are almost a religion, cross-country skiers and biathletes earn significant income, not only through prize money but also from sponsorships. In Scandinavia, skiers frequently appear on TV and in newspapers, providing substantial brand exposure for their sponsors. Recently, Norway released the list of the highest-earning athletes of 2023. Leading the ranking is tennis player Casper Ruud, with an annual income of approximately €3.9 million and a declared net worth of about €6.6 million. In third place is middle-distance running star Jakob Ingebrigtsen, earning €2.18 million. Among Nordic sports athletes, the top earner was biathlete Johannes Thingnes Bø, ranked sixth overall, with 2023 earnings of €390,000 and a net worth of €665,000. Close behind is Johannes Høsflot Klæbo, with €352,000 in earnings and a significantly higher net worth of €2.21 million. Other notable athletes include Tarjei Bø (11th, €245,000) and cross-country skier Pål Golberg (15th, €200,000). Among women, the highest earner in Nordic skiing was Ingrid Landmark Tandrevold, 17th on the list with €198,000 in earnings and a net worth of €459,000. Rising star Kristine Stavås Skistad became the wealthiest Norwegian female cross-country skier in 2023, earning €178,000 and holding a net worth of €186,000.
