Jólabókaflóðið, or “The Christmas Book Flood,” is a cherished Icelandic tradition that revolves around giving and receiving books during the holiday season. The name translates to “Christmas Book Flood,” and it originates from the practice of publishers releasing the majority of their new books in the months leading up to Christmas. This tradition has deep roots in Icelandic culture, dating back to World War II when imports were limited, and paper was one of the few items not rationed. Books became a popular and practical Christmas gift, and the tradition has continued ever since. Each year, Icelandic households receive the Bókatíðindi, a catalog of newly published books, in November. Families browse the catalog to select books as gifts for their loved ones. On Christmas Eve, people exchange books, then spend the evening cozying up with their new reads, often accompanied by hot chocolate or a glass of wine. Jólabókaflóðið highlights Iceland’s strong literary culture—it’s a nation that produces and consumes books at a remarkably high rate. The tradition emphasizes the value of reading and sharing stories, making it a unique and heartwarming part of Iceland’s Christmas celebrations.
