Swedish company Blåkläder has been announced as the main sponsor of the FIS Nordic World Ski Championships 2025 in Trondheim, one of the premier events in winter sports, attracting millions of viewers both on-site and in front of their screens worldwide. Europe’s leading workwear brand strengthens its presence in one of winter sports’ premier events. Blåkläder will benefit from extensive TV-relevant visibility, including perimeter advertising at key competition venues such as the cross-country stadium, ski jumping arena, and along the race courses. The company’s logo will also feature prominently on the athletes’ bibs, ensuring maximum exposure. In addition, Blåkläder will leverage the FIS’s digital channels to engage a global audience and enhance its brand reach.
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