Sweden, known for its strict alcohol laws aimed at protecting public health, is introducing a major change: starting in June, microbreweries, vineyards, and distilleries will be allowed to sell their products directly to visitors. This six-year trial marks a shift from the long-standing Systembolaget monopoly, which since 1955 has controlled the sale of drinks stronger than 3.5% alcohol, with heavy regulations on hours, advertising, and pricing. Under the new rules, visitors must take a paid tour that includes education about the product and alcohol’s risks. Sales are limited to small souvenir-like quantities, and purchases must be made onsite. Politically, the reform is controversial: left-wing parties view it as a threat to the state monopoly, which Sweden protected with an EU exemption in 1995, while the right-wing government promotes it as a way to boost microbreweries and tourism without compromising public health. The law passed with 154 votes in favor and 129 against. This move follows a 2023 Supreme Court ruling allowing online wine sales and mirrors Finland’s gradual relaxation of its own alcohol laws since 2017.
Read more on Ec.europa.eu, Reuters.com, Systembolaget.se, Thl.fi
