‘Forlagið Publishing‘ has advertised its Christmas books sale in newspapers and on websites from all over the world, for example using Google ads that appear on various webpages and apps, including the dating app Tinder. It turned out, to much surprise of everyone at Forlagið Publishing, that the success rate in advertising on Tinder is at least ten times the rate of what is known (by this referring to the frequency with which users respond to the ad-supported content and investigate it further). In a sentence: Forlagið Publishing was an instant hit on Tinder. Analysing the results, the authors who had been most popular on the dating app were Arnaldur Indriðason and Kristín Eiríksdóttir. Another distinctive factor was that the highest interest was among users aged 65+. These results align with the great interest Icelanders have in books, and it also follows the news by the ‘Icelandic Research Center for Shopping and Leisure’ that books and boardgames were chosen as the most popular Christmas gifts this year. Read more on Icelandmonitor.mbl.is
