Market leader on toothbrushes, dental floss and dental sticks in Scandinavia, ‘Jordan’ is a Scandinavian brand that has been caring for people’s teeth since 1927. With a world-wide presence in over 50 global markets, its range of high quality, tailor made, award-winning products is designed to help people keep their teeth healthy for life, ‘from the very first tooth’. The founder, William Jordan, was a Danish comb maker who learnt his craft in Germany, acquiring the skills that laid the basis for his life’s work. Wilhelm Jordan moved to Christiania, as Norway’s capital, Oslo, was then known, in 1837: after establishing a modest comb-making business, in 1845 Wilhelm Jordan began to take an interest in brush making. Thanks to its new focus on brush-making, Wilhelm Jordan’s business continued to grow and flourish: with a strong heritage and experience in brush making, Jordan has continued to evolve its business. Today Jordan is divided into three different areas: Oral care, Home care and House care. In Jordan Oral care, everything you need to take good care of your teeth is on offer, from toothpaste and dental floss to special needs products, the company’s mission is to equip people with the best solutions.
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