IKEA launches a new 12-piece collection of tableware and home objects, created in collaboration with Swedish designer Gustaf Westman. From porcelain plates and cups to candleholders and lighting, the collection offers a fresh, playful perspective on festive tradition. It is centred on the idea that you don’t need a special occasion to celebrate, inviting people to create joy and connection on their own terms. The collection marks Gustaf Westman’s first-ever product design collaboration with another company and finds a natural home as a distinct part of IKEA’s annual winter collection, VINTERFINT. The partnership was born from a shared desire to explore a more modern and inclusive approach to seasonal celebrations, creating a design that is informal and joyful, yet never forgets the spirit of tradition.
“Celebration often comes with established traditions, and we were curious to explore a more fun and inclusive take. Teaming up with Gustaf Westman felt like a natural match to help us reimagine the holidays with a twist. His approach to colour and form feels very true to IKEA, but he challenges conventions in a bold, expressive way. We are thrilled to make the work of such an exciting designer accessible to a wider audience,” says Maria O’Brian, IKEA Range Identity Leader.
The collection’s design language is defined by Westman’s signature curvy, sculptural shapes and confident use of colour. It is an exploration with festive traditions that isn’t limited to a single holiday. A colour palette of red and green offers a clear nod to classic aesthetics, while the addition of bubble gum pink and baby blue puts a twist on the conventional colour palette.
As Westman reflects, “For me, this was an opportunity to take traditional holiday decor aesthetics and turn it on its head, instead, introducing a sense of playfulness and boldness. This is my interpretation of the holidays; it’s a new design for a new generation.”
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