The Icelandic outdoor brand marks its centenary with a ten-piece capsule collection and a sensory in-store celebration in Reykjavík, Copenhagen and London from 25 to 28 September.

From fishermen’s protection to an Icelandic design institution

Founded in 1926 in the Westfjords, 66°North began by making dependable protective clothing for Icelandic fishermen facing the North Atlantic weather. A century later, the brand has become part of the country’s visual and cultural fabric: a maker of technical garments whose designs have travelled from coastal workwear to mountain expeditions, city streets and fashion collections. Its 2026 anniversary arrives alongside the centenary of modern Iceland, inviting a look back at the practical ingenuity, resilience and changing everyday life that have shaped both the nation and the company.

Ten decades, ten revived silhouettes

The new 100 Years Capsule revisits ten defining styles, each representing a decade in the brand’s history. It begins with a contemporary interpretation of the 1926 fisherman’s anorak and moves through archive garments including the Greni Overall—the insulated kuldagalli that became a youth-culture staple in Iceland in the 1980s—before reaching the Snæfell shell jacket, first introduced in 2016. Rather than treating the archive as a museum display, 66°North has reworked these pieces for present-day wear, preserving their original purpose while applying contemporary fabrics and construction. It is a concise history of how a small maker of survival clothing became one of the most recognisable names in Nordic outdoor design.

100 Hours in three flagship stores

From 25 to 28 September, 66°North’s flagship stores in Reykjavík, Copenhagen, and London will host a 100-hour celebration experience. The programme is designed as an immersive encounter with the people, places and stories behind the brand, using art, sound, scent, taste and touch to connect Iceland’s physical landscapes with 66°North’s garments. For visitors, it offers a more atmospheric way to approach an anniversary collection: not simply as a retail launch, but as an invitation into a century of weather, work, memory and design.

An archive built for the next century

The anniversary carries a message that feels particularly relevant in an era of disposable fashion. 66°North’s heritage is rooted in making clothing that can endure severe conditions, be repaired and remain useful for years. The centenary capsule turns that philosophy into a visual timeline, showing how form follows function even when a garment becomes an icon. Whether encountered in Reykjavík during a broader Icelandic escape, on a Copenhagen city break or in London, the 100 Years collection offers a reminder that some of the strongest Nordic design stories begin with a very direct question: how do you keep people warm?

Suggested Online Sources

66°North – 100 Years Capsule | 66°North official announcement | Wallpaper* on the 66°North centenary

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