This week’s All Things Nordic newsletter travels from Norway’s wild mountains to Iceland and Sweden, with new ATN books, Nordic AI, architecture, cinema and two wonderfully unconventional tourism campaigns.

A Week Across the Nordic World
What do wild reindeer, artificial intelligence, a new Finnish concert hall and a deliberately unimpressed Norwegian tourism ambassador have in common? They all feature in All Things Nordic Newsletter #38, our weekly selection of stories from across the North. We look at Norway’s attempt to protect its threatened wild-reindeer populations, the environmental and cultural questions surrounding AI in Finland and Iceland, Turku’s remarkable new Music Centre Fuuga and two tourism campaigns that turn Nordic stereotypes into an advantage — from musical absurdity in Oslo to the joys of travelling alone in Sweden.
Two New ATN Books — and Some Unexpected Nordic Stories
There is publishing news too: My Sweden Travel Journal and My Iceland Travel Journal are the latest additions to the All Things Nordic Travel Journal Series, joining our growing collection of books dedicated to experiencing and remembering the North. Elsewhere in #38, we head to Åland and the Faroe Islands, revisit a fascinating ATN Conversation about Nordic words and ask one slightly alarming cultural question: what if a film lasted 35 days?
Read Newsletter #38
From wildlife and technology to travel, books, architecture and experimental cinema, #38 is a snapshot of just how many different stories can coexist across the Nordic world. Read All Things Nordic Newsletter #38 on Substack — and subscribe if you would like our weekly selection delivered directly to your inbox.
Sources & Further Reading
All Things Nordic · All Things Nordic Newsletter on Substack
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