Carlberg’s Group is always looking to minimise its environmental impact without compromising on the quality of its beers. Using a revolutionary new glue, ‘Snap Pack’ cuts plastic usage on multipacks by up to 76%, leading the way in ground-breaking innovations. In 2019 Carlsberg rolled out ‘Snap Pack’ across Denmark, Estonia, France, Germany, Latvia, Lithuania and the UK: by reducing the use of fossil-fuel based packaging materials, it lowers the CO2 of its products and cuts plastic waste. Other areas of innovation include introducing recycled content shrink wrap in Denmark, Norway and Sweden. Currently containing 50-100% recycled plastic, Carlsberg Group is working with partners to test the inclusion of more and different types of recycled plastic.